Keys to the Castillo

Why I Walked Away From a 6 Figure Cleaning Business

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You’ve probably heard a story or two about how someone walked away from a money machine – a business that was growing and printing out cash.

One such example would be Victor Pride/Nick Kelly, from the blog Bold and Determined. I don’t exactly know how much the blog was bringing in for him, but I’d wager it was definitely north of $10k a month, and even that might be a very conservative estimate.

Regardless, for personal reasons I suppose, he shut it down. Years and years of work, hundreds of articles, and yet, he decided to walk away from it.

At the time, I couldn’t fathom it. Tons of people would gladly trade places with someone like that.

But, in late 2020, I kind of started to get it.

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If you’ve read my other articles, you’ll know that I started an exterior cleaning business circa July 2020. It was doing well right from the get go.

I enjoyed the work, and I enjoyed the money. After having spent such a long time moping around, unable to figure out just how to make money online, I decided to try something different and make money offline, which turned out to be a great decision… for a time.

But then I realized something.

Even though things were good, this wasn’t what I REALLY wanted.

Eventually, the plan was to hand off the business to someone else, because my ultimate goal was to make the bulk of my income online, and achieve location independence.

Don’t get me wrong – offline money can be phenomenal.

Problem is, though, that you are most likely tied to a location.

Well, considering all the nonsense that was happening in Canada during 2020 (and even worse now that I’m writing this in 2021), I knew that I had to take drastic action.

So, even though I could have definitely been earning high 5 figures, and even 6 figures, I dropped it and bought a one-way ticket to Mexico.

In a way, it was a blessing in disguise, because if I had continued to do exterior cleaning, I probably would have kept procrastinating in regards to building my income streams online.

The money and lifestyle would have been comfortable, so there wouldn’t have been a strong motivation to really put my nose to the grindstone and finally figure out the online business game.

After all, as I already mentioned, that business was meant to be transitory, and not something I would want to do forever, since my ultimate goal all along, even before the covid hoax, was to leave Canada and travel the world while earning money online.

For a lot of people, myself included, you don’t really start taking massive action until your back is against the wall, and you HAVE to succeed.

I can’t tell you how rough it got sometimes here in Mexico. I can’t tell you how many times I just sat alone in my place, and thought that I’d made one of the biggest mistakes of my life. My savings were running out fast, and I still hadn’t connected with any clients to sell services to, even though it seemed like I was pushing hard and doing all the right things (I wasn’t).

It’s super cliche to say, but when you’re at rock bottom, and your resolve is unshakeable, you always find a way to at least keep yourself afloat.

Which brings me to something special I’d like to share with you in this post.

If you’ve been trying to figure out how to freelance online, and ACTUALLY GET CLIENTS that pay you enough to live, then you’re in luck.

See, I was getting real sick of all these guys on Twitter talking about how they were clearing $10k a month easily.

That stuff was aspirational, sure, but it’s not what I needed.

I needed to START. I needed to make my first few hundred dollars within a matter of WEEKS.

Yet, all I kept seeing were courses and books teaching stuff that was much more long-term. 

I realized that, yes, it’s totally possible to make oodles of cash online as a freelancer, but here’s the thing that almost NOBODY is talking about…

IT CAN TAKE A REALLY LONG TIME TO GET THERE.

Let me break it down for you…

No matter what service you’re selling as a freelancer, your biggest hurdle will be actually getting clients who pay you.

That’s where outreach comes in. Think of it as ‘digital door knocking’. There are still plenty of traditional businesses that send young guys and girls through different neighborhoods to knock on doors and sell their stuff – it could be internet and phone services, exterior cleaning (like I did), home security, you name it.

The digital equivalent of door knocking is sending out messages on various social media platforms, and cold emails. You can throw cold calling in there, too.

 

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1 comment

  1. Let me know if you decide to come back to the west.

    Perhaps we could redo your cleaning business together. You show me the ropes, I supply the capital.

    You can stay at my place.

    I live in Northern CO, I have some cash saved up. Let me know.

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